Bridge the Gap: Branding that Connects with Your Audience.
We transform brands and can help you find your voice. Our CGS brand strategist will work with you to define your brand image, story, and messaging.
Bridge the Gap: Branding that Connects with Your Audience.
We transform brands and can help you find your voice. Our CGS brand strategist will work with you to define your brand image, story, and messaging.
We build brands from the inside out.
The single best investment you can make is the one that defines who you are as business. We can help you build and refine your brand’s voice to help you stand out. More importantly, we can help you resonate in people’s minds by building your brand around your culture.
Branding is the personality of your business. It can change how people perceive your business, and drive new business. When you focus on your brand image, messaging, and brand story, you choose to stand out from your competitors. Have a smart brand game. When you work with our creative team at CGS, we help you define your voice and shape your brand that connects with your target audience.
Our Guided Process
UnderstandYour Brand
Inquiry
1-1 Discovery Session
Research & Strategy
BuildYour Brand
Concepts
Design
Revisions
LeverageYour Brand
Style Guide
Brand Assets
Story & Messaging
HOW WE SHAPE YOUR BRAND?
OUR BRAND PROCESS EXPLAINED
HOW WE SHAPE YOUR BRAND?
OUR BRAND PROCESS EXPLAINED
1. Brand Strategy
Do not jump straight to the visuals! Take the time to strategize with us first and build a strong brand foundation. Let our team help you strategize and build a strong foundation. Discover your brand’s advantage to impact more people and grow your business. If you want a lasting brand that works for you, it must be strategic, create trust, and speak to your core audience.
2. Brand Identity
First impression is everything. Brand identity is the visual component that reflects your brand concept, but again more than just a logo. It is the whole package on the way you look and what attracts someone to your business. From your name and logo to your messaging and packaging. We will dive into the following to create your overall brand identity and then package it all in a brand style guide to help you stay within your brand guidelines when marketing your brand.
- Conduct market research.
- Establish your brand’s purpose and positioning.
- Define your personality.
- Create logo and color palette.
- Select professional font types.
- Select design assets, icons, and imagery.
3. Brand Story & Messaging
More than just a mission statement. Your brand story and messaging is driven by the personality of your business. It lies in “the why” you do what you do not just “the what”! Your brand story should not be one that sells to people, but rather defines how your products and services can help people. You want your brand to resonate with people on a human level. At CGS Digital Marketing, we help you craft a story and right messaging around your brand that is simple and authentic that builds relationships and connects with your audience.